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Alyssa Wray's avatar

Wow. Your words hit home in a big way. It’s like you’re reading my mind, my struggles. But because of that, I no longer feel alone. ❤️

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Anna Reich's avatar

This is EXACTLY what I’ve been struggling with since starting my business and probably part of why I have pivoted way too often. Reality didn’t hold up to the perfect idea in my head which made me doubt the idea and switch to a different one. A friend recently called me out on that; he said, you seem to freak out every time things get too concrete and then reject everything and start over. This led me to change my whole approach and share my business decisions in public (so that I have to justify them and can’t keep doing this). I’ve finally managed to go deep into the details and even sign a client for that offer and start working with them. It’s not as glamorous as it was in my head but it’s becoming slightly easier to deal with that and there’s also some fun and beauty in the details that I wouldn’t have found otherwise. Thanks for writing this, Jay!

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