Hey, I'm Jay Clouse. 👋
I spend most of my time building Creator Science, a media company serving professional creators. And the more I’ve worked with creators, the more I’m certain of one thing:
We’re too obsessed with attention.
We think influence is measured in views…but true influence comes from trust.
I’ve seen creators with massive “audiences” fail to earn a living while creators with relatively tiny audiences flourish.
And the difference is trust.
But I also know this goes far beyond the creator economy…
Most of your success in life comes down to how well you understand and work with other people. And if you want people to take your word and act, transact, or create impact, they need to trust you.
I’ll help you develop uncommon trust and influence, better communicate with people, and navigate the hidden dynamics that shape your life.
Paid Subscribers
We offer three subscription tiers:
Free: For the casual reader. Get access to free blog posts (weekly-ish).
Paid: For fans who want to get deeper into my brain. Get access to our Subscriber Chat and private journal entry sections of the blog.
Trustees: For the special few who want to support my journey to becoming an author. You get the Paid perks plus the ability to start Threads in the Subscriber Chat, random gifts, and generally a soft spot in my heart for believing in me.
Official Bio
I’m the son of two high school teachers, and, try as I might, I couldn’t escape the family business.
As the founder of Creator Science, a leading voice in the creator economy, I’ve taught thousands of creators how to turn their passion into sturdy businesses through observation, experimentation, and iteration. My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.
Most importantly, I’ve built a private community of several hundred full-time creators in my membership, The Lab, which has earned more than $1.25M since its launch in 2022.
In 2023, The Tilt named me “Content Entrepreneur of the Year,” and the Creator Science podcast earned a 2022 Signal Award. As an author on LinkedIn Learning, I've created seven courses and am regularly ranked as a top voice in the creator economy.
My influence has allowed me to invest in 10+ startups, including Kit, RightMessage, Maven, Carry, Kick, and Gumroad. Through the Creator Science Syndicate, I help my audience invest in platforms that empower creators.
Before Creator Science, I built and sold a ticketing startup. Later, I sold my community, Unreal Collective, to Pat Flynn and Smart Passive Income (one of the forefathers of the creator economy), where he designed their membership and course programs.
My ideas have been featured in outlets including Forbes, The Hustle, and Fortune, and podcasts with Ali Abdaal, Pat Flynn, and others. I’m a frequent public speaker at large-scale events, including VidSummit, Craft + Commerce, and Podcast Movement.
